My Story

A place for me to shamelessly toot my own horn and for you to get to know about how I’ve ended up where I am today.

Former digital nomad turned SaaS product manager

After spending the last 4 years working closely with 6 and 7 figure online business owners and traveling the world, I’m ready to nestle into my home base of sunny Florida and uncover opportunities for directing and managing the lifecycle of a SaaS product. (I’m a really cool person, I know, you don’t need to tell me this)


The most organized you’ll ever meet and as reliable as a Honda.

One thing I pride myself in is being the rock for my clients and the companies I work with. Every company needs ‘that person’ that people can go to if they need something. Communication, organization, and an empathetic + persuasive approach paves the foundation of how I work and manage teams.

Combine that with my 6 years of working closely with founders and their products, assisting in the initial launch, or jumping in the middle of the product lifecycle – you’ll have a genuine partner who wants to see your company and customers succeed.

alexandra waggoner sitting at a table by the water on her laptop with her luggage in the background in an aesthetic way
Alex Waggoner

Product Manager & Online Business Manager

A trust-worthy partner to launch + scale your products to new heights.

Let’s walk down memory lane together

Ready to dive into my professional history? Don’t worry – I’ve made it the Cliff Notes version + I’ve lived a cool life so far so it’s interesting.

2018

Graduated from WWU (Go Vikings!)

In the cozy town of Bellingham, Washington, I graduated with my Bachelors of Arts in Education with a specialization in math because I thought I wanted to be a teacher when I grew up. Turns out, it was just all I knew and I loved school supplies, calculus and kids so I figured why not.

So I got my degree to become a Math Teacher so I could teach youngsters fractions, and got certified to teach high schoolers in math in case I wanted to do that to. Only to realize during my Student Teaching that it just wasn’t for me … so I got my degree with the hopes that I’d figure out what I wanted to do next would come find me.

2018-2020

The Hospitality Intermission Phase

Ahhh the industry no one plans to joins, but right out of college that’s where I ended up as I figured out what I wanted to do next. I started waiting tables at Splitsville Southern + Social after a move to the Tampa Bay area post grad. It was quite the switch up from cloudy Bellingham to sunny Tampa, but it was a great time working with great people.

During my time at Splitsville, I did a combination of event management, restaurant management, and serving. I did this full time until COVID-19 struck in 2020, resulting in all the restaurants closing down. Instead of going returning after they opened back up, I saw quarantine as an opportunity to work towards a new goal of mine – become a digital nomad and launch an online business.

2020-2024

Lived the Digital Nomad Life

During the quarantine months of COVID-19, I first built up a Copywriting business working for other online businesses. Over time, I evolved into a Tech Virtual Assistant, eventually leading to an Online Business Manager. What can I say, I’m a manager at heart.

During these four years, I discovered my love of entrepreneurship and working with founders, and building products that genuinely help people. From course creators, to digital marketing agencies, to bloggers – it baffles me how creative people can be when growing a business online.

Plus – while I was working with incredible founders making their mark on the world – I got to travel to a few places along the way (15 countries and counting!). And if you’re wondering, my favorite was Costa Rica.

2024

Embraced my Inner Tech Nerd and started with Product Management.

The thing with online business is, unsurprisingly so, you use a lot of tech. Like a lot, and it’s my favorite part about working in online business. After finding myself stalking development roadmaps, suggesting software updates, and watching YouTube walkthroughs on a Friday night – I knew Product Management was my next step.

So I got certified through the Career Foundry Product Management Immersion program – working with a few mentors helping me take a product through the product lifecycle. Now that I’m equipped with the experience + resources needed to manage the lifecycle for a product, I’m eager to jump in and provide my unique perspective – while directing + maintaining the products development, ensuring it meets the needs of it’s users.

A few of my signature tech platforms

“But if you loved traveling, why did you stop?”

Let me introduce you to this beautiful idea the digital nomads don’t talk much about: Structure. Stability. Consistency. Owning your own sheets. Having a routine … a foreign concept to many nomads, it’s true.

While of course it’s an incredible experience to travel the world and work from my laptop was life changing. And I have no regrets in living that life for 4 years.

But I’ve also learned about the importance of honoring my seasons. And after living a semi-chaotic 4 years of bouncing around airbnbs, hostels and co-living spaces, settling into a new home every month, and cafe hopping in different countries learning how to ask for a latte in 4 different languages – it’s time for a new season of slowing down and focus on new goals.

And to wrap it up, a few photos from my travels

Because I know you want to see pics!