Case Studies

A collection of my best work and a glimpse into the process of working with me

From Online Business Management to Product Management

With a professional background mixed with multiple industries worth of management experience, I specialize in balancing efficient systems and effective team leadership. I proudly bring an eclectic set of skills and experiences to the table as a self-starter and digital product development and management expert. Now, as a certified product manager, I leverage my keen eye for organization, reliability, and empathetic communication skills to drive product development and help software companies scale efficiently and effectively.

A few of my signature tech platforms

CareerFoundry Immersion Program

A self-paced program working with expert mentors to develop the skills of a product manager.

Product Management Certification

This case study covers a project completed for a B2B Company called Sync, a video conferencing software. Before COVID-19, Sync’s user base consisted primarily of corporate clients from tech-savvy organizations. When the COVID-19 pandemic occured in 2020, Sync received an influx of academic and government users with significantly different needs. Previously, the company was working on a new update that included video effects and improved chat function.

Skills Utilized

  • Product Development Roadmapping
  • User Research
  • Stakeholder Management
  • Generating and Prioritizing Ideas
  • Defining Product Solutions + PRDs
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“An irreplaceable part of my team”

“Alex hopped right into my business with the same initiative, care, curiosity, and ambition for my business that I have, which is really saying something. She’s consistently wondering how we can make things better, how she can make my life easier, and genuinely can read my mind for what I need. She’s not someone at all to just check off a box on a task and call it a day. Instead she wants to research how to make things better, what she can optimize, or brings me – not just creative solutions – but solutions she’s had in place for months and I didn’t even know. She’s truly incredible!”
Ashli Pollard
Founder

“The most organized person on the planet”

“Alex has been hands down the best VA/OBM I’ve ever had. I took a month off my business and basically left her to run the show, and felt totally comfortable doing so after just a couple months of working with her. She’s always up for a challenging project or random new idea I have, but also helps me set business boundaries so I don’t over do it. 
Before I brought Alex on, I often felt stuck by all of the things I needed to do. Alex came in, cleaned things up, helped me automate things I didn’t even realize could be automated, and organized my chaotic systems so they’re easily searchable and adjustable. “
Nina Clapperton
Founder

Checkout a few of my brands

Below you’ll find my businesses + passion projects that hold a very special place in my heart!